Frequently Asked Questions

 Jane Marie O’Connor has been assisting builders, developers and 55+ industry professionals to Rethink, Retool and Refine their strategies and product since 1996.  For over nearly 3 decades, she has provided strategic guidance to public and private builders and developers specializing in the powerful niche 55+ market segment.   Jane has provided concept refinement; product development incorporating easy living design principles; marketing & sales positioning; top and mid-level management coaching; and sales training and coaching services to active lifestyle communities, independent and service enriched senior apartment communities, CCRCs and Assisted Living facilities. 

My niche is to provide builders and developers of 55+ rental or 4-sale homes higher profitability through strategic analysis and refinement recommendations in concept, design, marketing, sales and sales staffing to make your 55+ endeavor successful.   

As a Certified Professional Driving Forces Analyst (CPDFA) and a Certified Professional Behavioral Analyst (CPBA), my inclusion in management and sales team formation produces winning team performance for my clients. 

I have been working exclusively in the 55+ homebuilding and lifestyle segment since 1996.  I bring 30 years of strategic refinement to assist in your for-sale or for-rent 55+ project, whether it is in its early planning stages or in need of refinement once launched.