About Jane Marie O'Connor and 55 Plus
Benefit from nearly 3 decades of experience
For nearly 30 years Jane has studied the 55+ consumer. She understands what drives their decision making. She has been educating and assisting builders, developers and 55+ industry professionals to Rethink, Retool and Refine their strategies and product offerings. Jane has provided guidance to public and private builders and developers specializing in the powerful niche 55+ market segment, including:
- concept refinement
- product development incorporating easy living design principles
- marketing & sales positioning
- C-Suite and mid-level management coaching
- sales training and coaching services to lifestyle communities, independent and service enriched senior apartment communities, CCRCs and Assisted Living facilities.
Team Collaboration
One of Jane’s specialties is her skill to bring various notable industry experts to collaborate in a joint effort to bring the very best product to market for her clients, including seasoned and recognized professionals within this niche housing industry in research, design, marketing and sales, as well as collaboration with municipal public and private resources to maximize a community’s connection to the city or county in which they reside.
Jane also loves working with existing teams to educate and train them to deliver their very best product, amenities, messaging and sales strategies for consumer absorption.
As a Certified Professional Driving Forces Analyst (CPDFA) and a Certified Professional Behavioral Analyst (CPBA), her inclusion in management and sales team formation produces winning team performance for her clients.
55 Plus Delivers Exertise
Author, Educator, Speaker
Jane has authored numerous industry articles published locally, regionally, nationally and internationally. She has been a subject matter expert and content provider for industry publications, such as National Association of Home Builders’ (NAHB) Selling to Active Adults (lead author), Marketing to Active Adults (subject matter expert and content provider), Research for Demand for Active Adults (reviewer), and Designing for Active Adults (reviewer). She is active in numerous industry organizations nationally. She is a regular educator/speaker at industry events nationally and internationally. Jane serves clients throughout the United States and internationally.
Designations
Jane has earned prestigious industry designations from NAHB, including:
- Masters in Residential Marketing (MIRM)
- Certified Active Adult Specialist in Housing/Instructor (CAASH)
- Certified Aging in Place Specialist (CAPS, I, II, III/Instructor)
- Certified Sales Professional (CSP).
Awards and Appointments
- NAHB 55+ Housing Industry Council National Trustee
- Co-Chair, MA 55+ Housing Industry Council
- NAHB 55+ Vice Chair of Professional Development
- CAPS Instructor
- Jane has earned numerous awards during her career from the local to the national level for her work in the active lifestyle and seniors housing industry.
Brain Science
Jane's inclusion in management and sales team formation produces winning team performance for her clients.
- Certified Professional Driving Forces Analyst (CPDFA)
- Certified Professional Behavioral Analyst (CPBA),
