AARC Convention, Chattanooga, TN

Please join me in Chattanooga for the annual AARC Convention. https://the-aarc.org/conference/

I am honored to be speaking and sharing my seasoned knowledge in the 55+ housing industry twice at this annual event.

November 6 – A Case Study on how to Rethink, Retool and Refine your active lifestyle community.

November 7 – Developer’s Track: How to Sell Lifestyle


Judging for Regional & National Awards

I have been honored to be a judge for regional, statewide and national award applications. My most recent judging this year includes:

The 2019 Cornerstone Awards, New Hampshire’s HomeBuilder’s Association’s recognition of excellence in the building industry.

The 2019 Lee BIA representing Lee, Hendry and Glades counties, FL.
For over 25 years, the Lee BIA’s prestigious Pinnacle Awards have spotlighted excellence in the residential building industry for marketing, design, sales and individual achievement. 

Tampa Bay 2019 Awards of Excellence

CAPS I, II & III – May 1-3 Abington, MA

Please read the recent release from Builders & Remodelers Association of Greater Boston (BRAGB) for my upcoming scheduled CAPS courses:

BRAGB is pleased to offer the National Association of Home Builders Certified Aging In Place classes at Cape Cod Lumber in Abington, MA starting at 8:30 am on May 1 through end of day on May 3. You can sign up for one day, two days or all three days. Those who complete the full program receive NAHB’s CAPS Certification.

This CAPS will be taught by Jane Marie O’Connor, a certified NAHB CAPS Instructor and renowned in the 55+ Industry. These classes will also provide up to 12 CEU credits that will qualify for BBRS Construction Supervisor Licensing renewal. Details for CAPS is below. Remember, BRAGB tracks all CEU’s taking by our members through us.

Space is very limited. Sign up now. It’s well worth it for you and your business. 

Certified-Aging-in-Place-Specialist (CAPS) Certification Course May 1, 2, 3, 2019
Get the technical, business management and customer service skills essential to competing in the fastest-growing segment of the residential remodeling industry: home modifications for the aging-in-place market. Earn NAHB’s Certified Aging-in-Place Specialist (CAPS) designation and become the expert in your market.

This 3-day series of courses will feature all of the required classes for the CAPS designation and includes lunch: 
• Marketing & Communication Strategies for Aging & Accessibility (CAPS I)
• Design/Build Solutions for Aging & Accessibility (CAPS II)
• Details & Solutions for Livable Homes and Aging In Place (CAPS III)
Sign up for all three courses and SAVE!

May 1, 2019 – Marketing & Communication Strategies for Aging & Accessibility – CAPS I 
BRAGB members: $275, Non-Members: $350 Sign up for all three courses and save!
Millions of Americans are living longer and more active lives. And with their changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries.

As a graduate of this course, you will be able to:
• Explain the three segments within the Aging in Place market that present business opportunities for building professionals
• Implement a process for promoting new opportunities for products and services in the Aging in Place market
• Enhance your sales process with effective techniques for the Aging in Place market

May 2, 2019 – Design/Build Solutions for Aging & Accessibility – CAPS II 
BRAGB members: $275, Non-Members: $350 Sign up for all three courses and save!
The maturing of the U.S. Baby Boomer population is a huge opportunity for remodelers. As this consumer group expands, more and more are interested in remodeling their home to fit their new lifestyle and abilities. This Certified Aging-in-Place Specialist (CAPS) course will help you understand the guidelines and requirements of accessibility, the importance of doing an assessment with input from occupational and physical therapists as well as qualified health care professionals, and the significance of good design in making modifications that can transform a house into a safe, attractive, and comfortable home for life.

As a graduate of this course, you’ll be able to:
• Describe the home ownership market as it relates to the three segments of the Aging in Place market
• Consider contractual and legal concerns for building professionals providing design solutions to the Aging in Place client
• Perform a needs assessment to identify and prioritize the needs, wants and wishes of the Aging in Place client
• Recommend specific design solutions for the Aging in Place client
• Estimate and schedule the Aging in Place project while regarding special considerations Identify considerations for executing the job while the client is in residence

May 3, 2019 – Details & Solutions for Livable Homes and Aging In Place – CAPS III
BRAGB members: $275, Non-Members: $350 Sign up for all three courses and save!
This course builds on the CAPS I and CAPS II courses (which are prerequisites for this course) by introducing design solutions and techniques for professionals whose clients require specialized design and equipment to live and thrive comfortably in their homes. Whole house product specification and installation techniques will be covered accompanied by practical, hands-on activities.
• By completing this course, participants will be able to: Describe the challenging nature of design for aging in place projects. 
• Identify available innovative and specialized products.
• Explain best practices for design and installation of key components in AIP home design. 
• Describe the importance of budget and early product selection
• Identify common missteps for design and installation of AIP solutions.
• Recommend the best solutions for common single-room modifications based on needs identified in a provided client assessment and a room survey. 
• List installation considerations for recommended modifications in a specified space. 
• Prioritize the comprehensive solutions based on previous exercises when integrated into a real-world whole house scenario. 
• Evaluate design considerations and installation requirements for recommended modifications based on whole house layout and circulation pattern. 
• Prioritize individual projects relative to budget, needs and urgency.

This course qualifies for: 6 CE for AIBD 6 AOTA CEUs 6 AIA/CES HSW Learning Units 6 NAHB CE for: CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

These CAPS Certification Courses will be taught by: 
Jane Marie O’Connor, MIRM, CAASH, CAPS, CSP, CMP
CPDF Analyst, CPB Analyst
NAHB Approved Instructor
National Trustee, NAHB 55+ Housing Industry Council
Chairperson, MA 55+ Housing Industry Council

55 Plus, LLC
4 Plainfield Road, Hawley, MA 01339
Office: 413.339.5552


Date: May 1, 2019 – May 3, 2019
Time: 08:30 AM – 05:30 PM EDT
Website: CAPS 1, 2, 3
Location: This class will be hosted by:
Cape Cod Lumber
225 Groveland St.
Abington, MA 02351
Email: jhickey@bragb.org
Date/Time Details: CAPS I – May 1, 2019
CAPS II – May 2, 2019
CAPS III – May 3, 2019

Pre- Registration is required!!!
Sign in will be 8:00 to 8:30
Classes will run from 8:30 to 5:30 on each of the 3 days. Lunch and beverages will be provided. All three courses are required in order to receive the CAPS certification.
Fees/Admission: BRAGB members: $275 per course (you must be logged in to receive this rate) or sign up for all three courses for $825!

Non-Members: $350 per course
Non-Members sign up for all three courses for $1000 and save!

Lunch is included!!

IBS 2019

The International Builders Show 2019 is starting tomorrow in Las Vegas. Stop by 55+ Housing Central in LVCC North 261 to network and meet industry experts. Attend 1 or all 3 of my mini-sessions on The Anatomy of a 55+ Relaunch: Builder Perspective – 12:30pm Feb. 19; The Anatomy of a 55+ Relaunch: Branding & Sales Approach – 3pm Feb 20; The Anatomy of a 55+ Relaunch: Integrated Marketing and Social Media – 9:45am Feb 20.

The Anatomy of a Relaunch

International Builders Show 2019 Las Vegas

Anatomy of a 55+ Relaunch is a three-part real life case study that explores how a local builder took a pause and did the necessary homework to better identify its strongest target market, redesign its model choices and pricing structure, redefine its USP, retool a customized customer-centric marketing and selling strategy and better focus on analysis of accurate metrics—all of which led to extraordinary results.

A Builder’s Perspective

Tuesday, February 19 | 12:30 – 1:00 PM

Event Type: Presentation

Location: LVCC – 55+ Housing Central – North 261


Jane O’Connor, CAPS, CMP, CSP, MIRM, 55Plus LLC, Hawley, MA


Justin Olear, Regal Builders, Dover, DE

What It’s About:

55+ builder Justin Olear will share his overview, strategic focus areas and timeline for the internal relaunch of a 9-year old active lifestyle community. You will learn how the company paused and analyzed where they were and where they needed to go, how they went from an in-house talent perspective to a national perspective bringing in recognized 55+ resources/experts, how they refined and better utilizing systems/software to deliver accurate metrics, and how they retooled their perspective on their hiring practices when adding talent to their team.

Branding & Sales Approach

Wednesday, February 20 | 3:00 – 3:30 PM

Event Type: Presentation

Location: LVCC – 55+ Housing Central – North 261


Jane O’Connor, CAPS, CMP, CSP, MIRM, 55Plus LLC, Hawley, MA


Jeff Foust, Noble’s Pond, Dover, DE

What It’s About:

Jeff Foust, Noble’s Pond sales manager, will share how their sales process was revamped and customized to better engage customers resulting in a shorter sales cycle. Because selling is both an art and a science, both disciplines have evolved to match the style and preferences of today’s buyers. You will hear how the company on-boards and grooms strong sales talent, how sales management relies on the capture and utilization of accurate metrics critical to achieving sales goals and how their retooled customer-centric approach promotes brand value over price.

Integrated Marketing & Social Media

Thursday, February 21 | 9:45 – 10:15 AM

Event Type: Presentation

Location: LVCC – 55+ Housing Central – North 261


Jane O’Connor, CAPS, CMP, CSP, MIRM, 55Plus LLC, Hawley, MA


Carrie Gilbert, Gilbert & Sheppard Group, Atlanta, GA

What It’s About:

Learn how the community’s marketing agency used a multi-platform unified marketing strategy to change the trajectory of qualified leads and traffic resulting in increased sales volume. Hear how the company’s refined USP messaging and their retooled customer-centric sales approach influenced marketing messaging in print and online. Explore how the multi-platform social media avenues are influencing today’s customer engagement and buying decisions. Finally, see how data influences the messaging campaigns and social engagement strategies critical in reaching today’s buyer.