About

Jane Marie O’Connor has been assisting builders, developers and 55+ industry professionals to Rethink, Retool and Refine their strategies and product since 1996.  For over two decades, she has provided guidance to public and private builders and developers specializing in the powerful niche 55+ market segment.   Jane has provided concept refinement; product development incorporating easy living design principles; marketing & sales positioning; top and mid-level management coaching; and sales training and coaching services to active lifestyle communities, independent and service enriched senior apartment communities, CCRCs and Assisted Living facilities.

One of Jane’s specialties is her skill to bring various notable industry experts to collaborate in a joint effort to bring the very best product to market for her clients, including seasoned and recognized within this niche housing industry in research, design, marketing and sales, as well as collaboration with municipal public and private resources to maximize a community’s connection to the city or county in which they reside.  As a Certified Professional Driving Forces Analyst (CPDFA) and a Certified Professional Behavioral Analyst (CPBA), her inclusion in management and sales team formation produces winning team performance for her clients.

Jane is an author of numerous industry articles published locally, regionally, nationally and internationally.  She has been a subject matter expert and content provider for industry publications, such as National Association of Home Builders’ (NAHB) Selling to Active Adults (lead author), Marketing to Active Adults (subject matter expert and content provider), Research for Demand for Active Adults (reviewer), and Designing for Active Adults (reviewer).  In addition, Jane has earned prestigious industry designations from NAHB, including a Masters in Residential Marketing (MIRM), Certified Active Adult Specialist in Housing/Instructor (CAASH) Certified Aging in Place Specialist (CAPS, I, II, III/Instructor) and Certified Sales Professional (CSP).  Jane has earned numerous awards during her career from the local to the national level for her work in the active lifestyle and seniors housing industry.   She is active in numerous industry organizations nationally.  She is a regular educator/speaker at industry events nationally and internationally.  Jane serves clients throughout the United States and internationally.